Direct-to-consumer
The strategic differentiator for Western Union was that they had more retail outlets than any competitor within the money transfer category, with presence even in the remotest areas. This spawned the "Within Reach" creative platform.
We incorporated precise cultural nuances in our communication and targeted numerous international communities across varying channels including TV, print, social, CRM etc.
We witnessed a 4.7% increase in transactions and grew revenue by 3%.
Credits:
Rob Douglas | Rohan June | Scott Gabriel | Deniz Eyuboglu | Andy Lincoln-Estonia
Case Study
TV Commercials